I saw a lack of data-driven content in last year’s SXSW and hope these ideas will fill some of that void. I don’t have a free pony or even a case of Red Bull to give to you if you vote for these panels, but I do havesome themes that should spark passionate debate about quantifying the value of Social Media and relationships.

Uncovering Social Media Data You Can Count On

With stakeholders throughout the enterprise taking a role in the ownership of conversations in social spaces, each wants to know the impact of a relationship on demand creation, customer retention and support efficiency. This panel addresses how to make the numbers meaningful for sales, marketing, customer service and product teams.

Click here to vote for Uncovering Social Media Data You Can Count On

Extending B2B Acquisition Strategies Using Micromedia

Let’s discuss the importance of proper brand personification in micromedia spaces. We will talk integration of micromedia as a channel in a communications plan and alignment of messaging with strategic objectives. We will cover clear statement of objectives, managing multiple objectives, integration with CRM and community initiatives and attribution of a sale to micromedia. The overlay will be the balancing act of how much sales vs. thought leadership vs. customer service vs. your laundry list of others.

Click here to vote for Extending B2B Acquisition Strategies Using Micromedia

DataRock

What would this post be without a little DataRock?