Brown Leads Coakley According to Social Media

Caveat: This is fun and non-scientific and directional. It took me about 15 minutes. I created three groups of posts:

  • all posts about Scott Brown
  • all about Martha Coakley
  • all posts about Scott Brown and Martha Coakley

And through the magic of Social Media Monitoring (thanks @Radian6)…

Both Candidates are Campaigning Hard

Picture 27

Looks Like Brown Has a Slight Edge in Voting

query: voted for Brown (and not Coakley) vs. voted for Coakley (and not Brown)

Picture 28

Brown’s Supporters Are More Passionate

query: Love / Like / Hate / Dislike Brown (and not Coakley) vs. Love / Like / Hate / Dislike Coakley (and not Brown)

Picture 30

It’s going to be interesting to see how this one shakes out. I am voting later today.

  • Very nice ad hoc use of the tool! Thank you for sharing.

    Lauren Vargas
    Community Manager at Radian6
    @VargasL
  • @samberm,

    Looking at Blog posts, micromedia (twitter and the like), news, forums and comments
  • Amber
    So, what were you looking at? Blog posts? Tweets? FB updates? I'm curious...
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