An Epic Event / Themes of Social CRM

I attended Radian 6 and Chris Brogan’s the Rockstars of Social CRM event last night. The panel had some of the heavy hitters of Social Media and CRM. Marcel LeBrun, CEO of Radian 6, Frank Eliason who you know better as @comcastcares, Paul Greenberg, Author of CRM at the Speed of Light, President of The 56 Group, LLC, Brent Leary, Co-author of Barack 2.0 and Co-founder of CRM Essentials and Michael Thomas, National President, CRM Association. The key themes really resonated with me and I agreed with them.

• Social CRM gets back to basics
• a return to Helpful 1.0 not Sales 2.0
• Good relationships = good sales
• You must earn your right to sell.

The Land Grab

Then something weird happened. The panel made a comment about Social Media ownership. They poked fun at PR and Marketing trying to get their clutches on Social Media and suggested that the only real home for Social Media is with Sales, specifically Customer Service. Suddenly, all of the IT people in the room fainted because they were left out of the land grab! Marketers wept openly. PR folk made some calls.