Today’s post is by guest blogger Jaye Schneider. Jaye is a freelance quality assurance and hi-tech market research professional who owns a consulting shop called QA Ready. If you are a business owner or agency in need of quality assurance strategy and execution, contact Jaye at jaye.schneider {at} qaready.com.
Recently, I found myself a little bit envious of the 20-something set. Not because of their youth, or their ability to be just starting out with their lives, but because for the majority of their lives they have been connected to all of their friends via the Internet. Thinking back on my days at school, camp and college and all the people that I lost touch with before the Internet makes me a bit sad for the connection that I missed. Browsing some Generation Y’s Facebook and MySpace pages, I realize that they have not lost touch with people, they have them all in their networks and can re-connect at any time.
However, as I joined into this new world of people networking, I realized that when someone does not care for you in this spectrum, there are many ways for them to show it. Prior to these friendship sites, losing touch could become a passive act; not returning e-mails or phone calls. A person could fall out of contact with a friend or acquaintance and never know if it was lack of time, disinterest, or true dislike that caused the connection to be broken. The Internet friendship sites take the guesswork out of losing touch; if someone wants you to know who they are and what they are doing, you are their friend, otherwise, you are not.
I am ecstatic to see my (former?) client and good friend Matt Rogers embracing social media and blogomania. Matt is currently in Baylor University’s Executive MBA program and has been sharing insights from his life and his Baylor coursework via his new blog, Free Flowing Thoughts.
Matt recently told me that he was starting a blog war with his good friend, Bill Townsend of Interminds LLC over a presentation that Bill gave to Matt’s executive MBA class. I have never met Bill, but after reading his presentation entitled the Black and White of Internet Marketing, I can see that he CLEARLY knows his stuff and that he is actively monitoring the pulse of the digital space. So this is not a knock on Bill, but an attempt to change his thinking on one point: advertising on social media.

