Social Media and Technology Blog Boston by SchneiderMike » Andy Azula http://www.schneidermike.com a blog about technology and analysis Fri, 27 Aug 2010 14:14:09 +0000 http://wordpress.org/?v=2.8 en hourly 1 The Irony of the UPS Whiteboard Campaign http://www.schneidermike.com/music/the-irony-of-the-ups-whiteboard-campaign/24/ http://www.schneidermike.com/music/the-irony-of-the-ups-whiteboard-campaign/24/#comments Sat, 31 May 2008 15:42:19 +0000 schneidermike http://www.themichaelschneider.com/?p=24

I love the UPS whiteboard campaign.

The ads are mesmerizing they are sticky and the creative does not get in the way of the message.
The timing is impeccable. Andy Azula, the artist in the ads and creative director for The Martin Agency, makes what he is doing look easy. The tongue-in-cheek humor has longevity and is the inspiration for some ridiculous youtube knockoffs.

The Martin Agency got almost everything right. The music is perfect. Nearly. You see, the band is called…

THE POSTAL SERVICE.

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