Comments on: Microsoft Seinfeld Ads Were Pure Genius http://www.schneidermike.com/socialmedia/microsoft-seinfeld-ads-were-pure-genius/68/ a blog about technology and analysis Wed, 25 Aug 2010 22:01:47 -0700 http://wordpress.org/?v=2.8 hourly 1 By: Funny Blog » Blog Archive » Microsoft Seinfeld bAds/b Were Pure Genius http://www.schneidermike.com/socialmedia/microsoft-seinfeld-ads-were-pure-genius/68/comment-page-1/#comment-258 Funny Blog » Blog Archive » Microsoft Seinfeld bAds/b Were Pure Genius Thu, 25 Sep 2008 18:42:31 +0000 http://www.themichaelschneider.com/?p=68#comment-258 [...] THEmichaelschneider wrote an interesting post today onHere’s a quick excerptThe bads/b were released in early September. This chart shows a spike in Microsoft, Seinfeld and PC related buzz on twitter. Granted, the buzz was generally negative, but if the bads/b had been bfunny/b, people arguably would not have reacted so b…/b [...] [...] THEmichaelschneider wrote an interesting post today onHere’s a quick excerptThe bads/b were released in early September. This chart shows a spike in Microsoft, Seinfeld and PC related buzz on twitter. Granted, the buzz was generally negative, but if the bads/b had been bfunny/b, people arguably would not have reacted so b…/b [...]

]]> By: applematters http://www.schneidermike.com/socialmedia/microsoft-seinfeld-ads-were-pure-genius/68/comment-page-1/#comment-257 applematters Thu, 25 Sep 2008 13:56:38 +0000 http://www.themichaelschneider.com/?p=68#comment-257 Apple Mattera agrees with you.... <a href="http://www.applematters.com/article/microsoft-kicks-apples-wussy-pcs-butt/">http://www.applematters.com/article/microsoft-k...</a> Apple Mattera agrees with you…. http://www.applematters.com/article/microsoft-k...

]]> By: themichaelschneider http://www.schneidermike.com/socialmedia/microsoft-seinfeld-ads-were-pure-genius/68/comment-page-1/#comment-256 themichaelschneider Thu, 25 Sep 2008 12:51:24 +0000 http://www.themichaelschneider.com/?p=68#comment-256 Also, I think you're giving a corporate giant too much credit. Have you ever known one to move "swiftly" on a national campaign? This was planned. Also, I think you're giving a corporate giant too much credit. Have you ever known one to move “swiftly” on a national campaign? This was planned.

]]> By: themichaelschneider http://www.schneidermike.com/socialmedia/microsoft-seinfeld-ads-were-pure-genius/68/comment-page-1/#comment-255 themichaelschneider Thu, 25 Sep 2008 11:24:10 +0000 http://www.themichaelschneider.com/?p=68#comment-255 The apple ads must be effective, either in moving the sales needle or getting into the subconscious of Microsoft ad execs. Either way Microsoft has changed the way that I look at the Mac ads and you have to admit that this was a pretty effective use of social buzz for them. The apple ads must be effective, either in moving the sales needle or getting into the subconscious of Microsoft ad execs. Either way Microsoft has changed the way that I look at the Mac ads and you have to admit that this was a pretty effective use of social buzz for them.

]]> By: Chelvis http://www.schneidermike.com/socialmedia/microsoft-seinfeld-ads-were-pure-genius/68/comment-page-1/#comment-254 Chelvis Thu, 25 Sep 2008 10:54:03 +0000 http://www.themichaelschneider.com/?p=68#comment-254 The only thing genius about the way this was handled was how swiftly they pulled the Seinfeld ads.<br><br>From a branding perspective, this is a disaster. I know! Let's reveal to the whole world how much the Mac ads bother us by hitting head on that they stereotyped us! <br><br>The Apple ads ran their course years ago. But Apple is the big winner here. Now they know MSFT was pissed. And now all the watchers of the MSFT ads know that too. The only thing genius about the way this was handled was how swiftly they pulled the Seinfeld ads.

From a branding perspective, this is a disaster. I know! Let's reveal to the whole world how much the Mac ads bother us by hitting head on that they stereotyped us!

The Apple ads ran their course years ago. But Apple is the big winner here. Now they know MSFT was pissed. And now all the watchers of the MSFT ads know that too.

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