Kosha Dillz and Flex Mathews got the last work at today’s Gary Vaynerchuk presentation at #SXSW. They’d read his book and took his hustlemania advice to heart. Lined up on separate sides of the auditorium, Kosha and Flex performed a freestyle rap about Gary that took the audience by storm and had everyone on their feet applauding.

I hung out after the presentation to talk to Gary. See, I was next in line, behind Flex, to ask a question and pitch him (#hustle #crushit). I was thinking to myself: “Damn, this is going to be a tough act to follow” then realized that these lads were the closing act. Was I bitter? NO WAY! These guys inspired me. They are hustling. They are the only music group I have seen who understands that the Austin Convention center is full of people who will get the word out about them and will do it for NOTHING. They get that new media buffs are looking for content and that they can provide content. They also get that bloggers and microbloggers like nothing more than sharing their finds with their friends. (I have already told my friend, Josh Levine of Rebel Industries, a company that works with up and coming, underground hip-hop talent to create unique experiences.)

Evidence: I saw Kosha and Flex after the presentation stopped them for an interview. They surprised me by freestyling about ME!!

Interview

Rap

Thanks guys. Keep crushing it. New Media needs more people like you who think about performing spectacle to get attention for things that matter to them.