If you have not yet read about Whrrl’s interesting post check in experience yet, now would be a good time. If you have or you just want to march to the beat of a different drum, read on.

Whrrl has 3 primary goals, none of which they can accomplish without you:

1. creating community

2. causing people to do things

3. spreading ideas in a viral fashion.

But that said, they need you to be a very opinionated and direct version of you.

At Internet Week NY, I had a conversation with Gary Vaynerchuk about selling wine. He said, and I am paraphrasing, people would come into the store and ask for a recommendation on wine, let’s say Pinot Noir. I could point them to a bunch of good bottles in their price range and they may or may not buy one, but if I grab the bottle and say “Here. Try this one.” That’s usually pretty effective.

This conversation that stuck with me because I have long believed that people like to be told what to do. Convenience trumps trust until trust is broken, so if you can make things easy for them and you give them an experience that is valuable, they will trust you and look to you for more advice, products or services. So what does this have to do with Whrrl? Whrrl cannot talk on its own. It needs you to tell people what to do!

Pick places you are passionate about and start adding recommendations. Start your recommendations with an action verb. Whrrl is about helping people “get out of their social rut”. These folks are barely dragging their asses out of bed in the morning. You have to give them a reason to live! OK. It’s not like that, but they are asking you for ideas. Which of these makes you want to act?

Location: Lustre Pearl – Austin Texas

Cool place to have a drink.

OR

Play outdoor table tennis in the back near the camp fire.

So go to your favorite spots in the Whrrl application and start adding recommendations.  If your recommendations are good, people will click “Want”. Want adds them to their list of ideas. Think of it like a bucket list. “Did it” takes it off the list and tells the person who made the recommendation that the person completed the recommendation. They can then decide if they “recommend it” to give even more influence points. If your ideas are enticing, people will want / do / recommend them. This will level you up in society, your community, and you will eventually be recognized as an expert. Isn’t that all you ever wanted?