If your CMO is not the champion of ROI, you may have the wrong one. Full funnel marketing requires a command of the metrics throughout the funnel. In enterprise class sales, it is not enough to have an appointment with a decision maker. You need to know what levers to pull to increase the velocity of your deals. This requires a host of marketing activities and a hierarchical look at awareness, acquisition, engagement and conversion metrics. Mike started his career building data warehouses and business intelligence platforms for Fidelity, Ameritech, Georgia Pacific, IBM, The Health Alliance and Pfizer.
It does not stop there
Getting a deal signed is only part of the process. Implementation metrics along with retention and loyalty are just as important to the health of the business as the acquisition side of the house. Mike has extensive experience building and managing business intelligence and data warehouses that drive decisions. Mike also has expertise in lead generation , qualification and closing for enterprise and SMB. Big difference. Ask me.