http://www.schneidermike.com a blog about technology and analysis Mon, 15 Mar 2010 21:22:49 +0000 http://backend.userland.com/rss092 en Kosha Dillz and Flex Mathews got the last work at today's Gary Vaynerchuk presentation at #SXSW. They'd read his book and took his hustlemania advice to heart. Lined up on separate sides of the auditorium, Kosha and Flex performed a freestyle rap about Gary that took the audience by ... http://www.schneidermike.com/socialmedia/instant-music-kosha-dillz-and-flex-matthews/710/ I head up a group at allen & gerritsen called the Digital Incubator. It is an emerging technology and emerging media strategy and lab environment, so naturally I am at SXSW to test out all of the hot technologies. In a discussion of goals for SXSW with Graham Nelson, I ... http://www.schneidermike.com/technology/gowalla-and-chevy-team-up-at-sxsw/692/ SXSW has its share of great big parties. Why does everyone really flock to Austin? The volume of quality content per hour is staggering. And if you are not engaged in a session, the hall way conversations are just as beneficial (if not more in some cases). Everyone is ... http://www.schneidermike.com/socialmedia/sxsw-create-meet-learn-equals-gym-tan-laundry/682/ Or, Why i'm F***ED in the Cogaoke Competition Why am I doing this competition? I do like Karaoke. A lot. But I'm also way more than a little curious about response rates in social media. Climbing a BIG Hill I appreciate your votes friends, but let's take a look at what your friendly, neighborhood Schneider-man ... http://www.schneidermike.com/socialmedia/the-numbers-do-not-lie/665/ Google Buzz has the potential to be THE ultimate social media dialogue and content aggregation machine. Here are three short-term ideas that will make it infinitely more usable and convert the skeptics. Compact the Content Problem: Showing the buzz and all the comments (even just 10 - and how are they decided?) ... http://www.schneidermike.com/technology/3-free-tips-for-google-how-to-make-buzz-a-killer/643/ The Chinese Spring Festival (Chun Jie 春节), what we call Chinese New Year, is currently in progress. This is the biggest holiday in China and has many awesome traditions. One of these is the Lion Dance. Often mistaken for Dragons, the Lions will be in Chinatown this Sunday, ... http://www.schneidermike.com/culture/enjoying-chinese-new-year-lion-dances-in-boston/619/ FriendFeed is the ultimate Social Media communication and aggregation tool and Google recognizes this. Enter Google Buzz 1.0 which is basically a clone. The big advantage over FriendFeed is that it has an instant, enormous audience. FriendFeed is like fine china. It's beautiful. It's elegant. It makes you feel happy to ... http://www.schneidermike.com/socialmedia/3-step-homicide-how-buzz-can-kill-twitter/598/ Google's social network killer is upon us and it is called Buzz. It is the tool that has Facebook screaming in agony, twitter paralyzed with terror and tumblr, posterous, gowalla, and foursquare raising a collective eyebrow. The first iteration of Buzz is nothing more than a light version of my ... http://www.schneidermike.com/technology/google-buzzs-differentiating-feature/579/ everybody loves merit badges [gallery] http://www.schneidermike.com/socialmedia/when-did-social-networks-become-the-girl-scouts/545/ This year's Boston Wine Expo was not at all what I was expecting. Never having been to one, I figured it would be a pleasant affair where well mannered folks waited patiently to taste and discuss their favorite expensive grape juices*. Instead it was ravenous wine fans pushing their way ... http://www.schneidermike.com/culture/gary-vaynerchuk-expanded-my-palate/533/