http://www.schneidermike.com a blog about technology and analysis Fri, 27 Aug 2010 14:14:09 +0000 http://backend.userland.com/rss092 en "They got the Big Mac we got the Big Mick" - Cleo McDowell in Coming to America We got the trapezoid, they got the square Notice the 4 in the places logo and it's nearly in a square. Is this a sign of a partnership with Foursquare? (haha) Or does this little ... http://www.schneidermike.com/socialmedia/facebook-places-the-mcdowells-of-lbs/1113/ With thousands of panels listed for SXSW 2011 and an overall feeling that much of the content last year was mediocre (a statement that I vehemently disagreed with), I thought it might be nice to offer up some panels that I felt were worthy of consideration. Check them out and ... http://www.schneidermike.com/socialmedia/sxsw-7-panels-to-give-thumbs-up/1091/ Most people who write software start by defining a problem to solve. They try to make the world a simpler and more efficient place through lines of code. I am not convinced that Facebook thinks that way. Mark Zuckerberg has once again gone against the grain and proven that Facebook ... http://www.schneidermike.com/socialmedia/facebook-launched-places-to-bore-me-silly/1082/ We listened to the feedback of influential attendees from last year's SXSW. These people want new, interesting experiences and more advanced content. These influencers were very vocal about a problem that I personally disagreed with, but would like to attempt to solve anyway for their benefit and the greater good ... http://www.schneidermike.com/socialmedia/a-panel-about-nothing-that-you-dont-care-about/1071/ According to a Forrester of study US Online adults, only 4% have ever used location based applications. The report has some very interesting data [although the definition of Location Based Social Networks is mired in ambiguity. Content based location networks like Yelp and Where seem to be excluded.]. The predominantly ... http://www.schneidermike.com/technology/forrester-recommends-caution-with-lbs/1044/ The speedy evolution of location based social networking and the flexibility of Foursquare have given birth to a new kind of social loyalty. Tasti DLite is one of the first companies to use the Foursquare API to create a program that is integrated with the customer's social graph as ... http://www.schneidermike.com/socialmedia/social-loyalty-programs-attack/1022/ If you have not yet read about Whrrl's interesting post check in experience yet, now would be a good time. If you have or you just want to march to the beat of a different drum, read on. Whrrl has 3 primary goals, none of which they can accomplish without ... http://www.schneidermike.com/socialmedia/how-to-be-active-in-whrrl/1006/ The check in is the least interesting part of the location based phenomenon. Look no further than Brightkite to see that an uninteresting post check in experience is a recipe for disaster. It is a shame really as Brightkite is not only beautiful, but the founders are smart technologists ... http://www.schneidermike.com/socialmedia/whrrl-extremely-interesting-post-check-in-experience/986/ Eat Drink and Be Social was an event by Dialogue Consulting. Thank you Tyson Goodridge for asking me to moderate Dennis Crowley, co-founder of Foursquare and CEO of Foodspotting, Alexa Andrzejewski. Big thanks to Joselin Mane of BostonTweetUp.com for capturing and editing the video. Follow BostonTweetUp to find out about tweetups ... http://www.schneidermike.com/socialmedia/foursquare-and-foodspotting-panel-with-dennis-crowley-and-alexa-andrzejewski/953/ I used to do a lot of development, data warehouse and business intelligence work for a pharmaceuticals giant. During this time I learned a great deal about clinical trials, supply chain, HIPA, good development process, business intelligence and most importantly - the value of a day. A Pharmaceuticals Analogy For those of ... http://www.schneidermike.com/technology/the-value-of-a-day-for-location-based-solutions/943/