Comments on: Trading in Partnership for Crowdsourced Design http://www.schneidermike.com/design/trading-in-partnership-for-crowdsourced-design/133/ a blog about technology and analysis Wed, 25 Aug 2010 22:01:47 -0700 http://wordpress.org/?v=2.8 hourly 1 By: themichaelschneider http://www.schneidermike.com/design/trading-in-partnership-for-crowdsourced-design/133/comment-page-1/#comment-407 themichaelschneider Tue, 17 Mar 2009 18:11:36 +0000 http://www.themichaelschneider.com/?p=133#comment-407 Keith,<br><br>Thanks for keeping the discussion from #sxsw #specwork09 alive on my blog. <br><br>The designer and the agency have real skin in the game ability to focus on their projects. How can crowdsourced designers who have to throw shit at a ton of different walls in order to be able to find something that sticks expect to have the same level of understanding of a brand as the designers who are involved from the original strategy, who are living, eating, breathing, sleeping and eliminating it every day? <br><br>Do I think I could write a "decent enough brief"? Yes. Could a planning team headed by someone like Catherine Kolodij or Justin Holloway write a better brief? INDEED! <br><br>Part of the sweet spot of my company is the brief. We know the secret of boiling it down to a page. Can there be drill down from the brief? YES! Keith,

Thanks for keeping the discussion from #sxsw #specwork09 alive on my blog.

The designer and the agency have real skin in the game ability to focus on their projects. How can crowdsourced designers who have to throw shit at a ton of different walls in order to be able to find something that sticks expect to have the same level of understanding of a brand as the designers who are involved from the original strategy, who are living, eating, breathing, sleeping and eliminating it every day?

Do I think I could write a “decent enough brief”? Yes. Could a planning team headed by someone like Catherine Kolodij or Justin Holloway write a better brief? INDEED!

Part of the sweet spot of my company is the brief. We know the secret of boiling it down to a page. Can there be drill down from the brief? YES!

]]> By: Keith http://www.schneidermike.com/design/trading-in-partnership-for-crowdsourced-design/133/comment-page-1/#comment-406 Keith Mon, 16 Mar 2009 22:12:33 +0000 http://www.themichaelschneider.com/?p=133#comment-406 Hello Michael, <br>I see your point of view but would like to ask you, a web marketing professional, a question. Do you think you could write a decent enough marketing brief to provide to 18 designers, then spend a week occasionally exchanging emails with them individually or the group as whole, offering feedback, and get what you want?<br><br>Correct me if I'm wrong, but the designers in the agency scenario were briefed at some point right? Then you gave them feedback right? I agree that it helps if the same designer has worked on the same project for a while, but can their creative "bulls eye" really be better than that of 18 designer, each with pretty good shots?<br><br>I recorded my experience with crowdsourcing web design on my blog to help small business owners get some quality work done at a price they can afford. The post is at <a href="http://www.emarketingmatador.com/design-well-fast-cheap" rel="nofollow">http://www.emarketingmatador.com/design-well-fa...</a>. For small business in these economic times, approaching web design through crowdsourcing a good choice. Let me know what you think. Hello Michael,
I see your point of view but would like to ask you, a web marketing professional, a question. Do you think you could write a decent enough marketing brief to provide to 18 designers, then spend a week occasionally exchanging emails with them individually or the group as whole, offering feedback, and get what you want?

Correct me if I'm wrong, but the designers in the agency scenario were briefed at some point right? Then you gave them feedback right? I agree that it helps if the same designer has worked on the same project for a while, but can their creative “bulls eye” really be better than that of 18 designer, each with pretty good shots?

I recorded my experience with crowdsourcing web design on my blog to help small business owners get some quality work done at a price they can afford. The post is at http://www.emarketingmatador.com/design-well-fa.... For small business in these economic times, approaching web design through crowdsourcing a good choice. Let me know what you think.

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