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Caveat: This is fun and non-scientific and directional. It took me about 15 minutes. I created three groups of posts:

all posts about Scott Brown
all about Martha Coakley
all posts about Scott Brown and Martha Coakley

And through the magic of Social Media Monitoring (thanks @Radian6)…
Both Candidates are Campaigning Hard

Looks Like Brown Has a Slight Edge in [...]

Using ustream.tv’s iPhone App is RISKY

In: Technology

I was very excited to hear about the ustream.tv iPhone app. I love the site and use it as my go-to application for live streaming. Yesterday, I downloaded their iPhone application.
I was wicked excited as it gave me a couple of things that I have been wanting: The ability to stream live and to [...]

Friendfeed is SoMese for Share

In: Social Media, Technology

Feature after wonderful feature, Friendfeed’s web interface is beautifully elegant. Control the flow of your content stream from raging amazon river to gentle backyard creek with easy-to-create groups. Beautifully done is the find / invite friends feature which not only allows you to subscribe to friends from other social networks, but lets you create [...]

The 2009 Boston Gravity Summit was held, surprisingly, in the home of traditional ideals, the Harvard University Alumni Club. The dark woodwork, winding staircases, private dining rooms and original artwork on the walls seemed an unlikely place for new media content delivery. But the hosts allowed the Boston social media scene to descend upon [...]

SXSW Panels – Rock the Vote

In: Social Media, Technology

I saw a lack of data-driven content in last year’s SXSW and hope these ideas will fill some of that void. I don’t have a free pony or even a case of Red Bull to give to you if you vote for these panels, but I do havesome themes that should spark passionate debate [...]

Ending the Battle for Social Media

In: Social Media, Technology

An Epic Event / Themes of Social CRM
I attended Radian 6 and Chris Brogan’s the Rockstars of Social CRM event last night. The panel had some of the heavy hitters of Social Media and CRM. Marcel LeBrun, CEO of Radian 6, Frank Eliason who you know better as @comcastcares, Paul Greenberg, Author of CRM at [...]

People complain about #FollowFriday because people just throw out a bunch of names without giving any reason to follow the people on the list. My solution has been to provide a reason or theme with each person I recommend. For instance,
#followfriday @agrahamwilcox <- Must follow for NBA fans
Today, Brad Ward decided to take it all [...]

Julia Roy Schools the Michael Schneider on Tweety from the Michael Schneider on Vimeo.
I’ve tried all of the free twitter iPhone applications only to come to the conclusion “you get what you pay for”. I left Twitteriffic for Twittelator and then for Twitterfon, but simple features like following people and tweeting from more than [...]

Telling an Actionable Digital Media Story

In: Technology

A good digital analyst is also part detective and while an advanced degree in forensic science from the University of Mississippi isn’t necessary, they need to go beyond the obvious metrics to tell the story. I know what you’re thinking. The digital story is direct- so it tells itself! This is not really the [...]

Three Steps to Segmentation Awesomeness

In: Technology

When talking to marketing managers, the subject of segmentation often comes up. The conversation can seem forced and usually takes a turn from casual talk about business to a certain bitter formality, probably because now we’re talking about data. These marketing managers have never tasted our variety of data, theirs is like the grubs on [...]

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Who is Schneider, Mike?


Schneider, Mike is a strategist who solves business problems using technology. Mike specializes in analytical and web technologies with a focus on marketing.

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