The Pepsi lounge at SXSW has a bar where you can try Pepsi products and a series of tents where you can go an create content. It’s a cool place to hang out and meet people, shoot video, charge your phone or talk to the folks who made it all happen. What did they [...]

Julia Roy Schools the Michael Schneider on Tweety from the Michael Schneider on Vimeo.
I’ve tried all of the free twitter iPhone applications only to come to the conclusion “you get what you pay for”. I left Twitteriffic for Twittelator and then for Twitterfon, but simple features like following people and tweeting from more than [...]

Is David Armano the first person to use his power of influence on the twitter community to raise money for a cause or the first one to do it really well?
Here’s how much they’ve raised to date:

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December 17, 2008, K&L Gates’ gorgeous, white, marble offices played host to MITX: Planning Your Online Video Strategy 2009. I sat in on an amazing session that was well worth far more than the price of admission. There was a perfect blend of technologists, analysts and practitioners. The session was unselfishly and actually [...]

According to Volkswagen’s RoutanBabymaker3000, powered by Oddcast, this is what Hillary Clinton and Barack Obama’s daughter would look like. She’s a cutie!

And here’s their son. He’s a dashing young lad.

This thing is brilliant. I don’t know if it will sell minivans, but it will get people talking and making babies. Impressions Impressions Impressions! [...]

11/27/2008 – Thanksgiving Day and my baby girl’s first birthday.
The family woke up at 8:00AM highly anticipating: Jaye’s pumpkin muffins, turkey, cranberries, Nana’s gourmet mashed potatoes with squash (and cream!), Nana’s traditional yam casserole with oatmeal and cranberries and marshmallows, (which let’s face it is a richer version of apple crisp that we pass off [...]

The Motrin product marketing team sat; focused and determined, around the boardroom and pondered new positions that would put them top-of-mind for every(wo)man’s pain relief.  They wanted to let consumers know that their product is the most convenient way to consistently relieve any kind of physical pain for long periods of time.
The question was: “How [...]

On November 4th, Barack Obama was elected the 44th president of the United States of America.
And at least one person wanted me to let my network know that they were unhappy about it.
Let’s back up. During the election, 1,745,754 people set 4,896,031 statuses that reminded people to vote for either Barack Obama or John [...]

In Field of Dreams, Ray Liotta says “If you build it, he will come.” He’s talking about Shoeless Joe Jackson.  People often misquote it as “If you build it, they will come.” I’m one of those people and I’m here to use that analogy to make my point which is this: You can build the [...]

Today’s post is by guest blogger Jaye Schneider. Jaye is a freelance quality assurance and hi-tech market research professional who owns a consulting shop called QA Ready. If you are a business owner or agency in need of quality assurance strategy and execution, contact Jaye at jaye.schneider {at} qaready.com.

Recently, I found myself a little [...]