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Social Media Category

When Did Social Networks Become the Girl Scouts?

In: Social Media

everybody loves merit badges

Caveat: This is fun and non-scientific and directional. It took me about 15 minutes. I created three groups of posts:

all posts about Scott Brown
all about Martha Coakley
all posts about Scott Brown and Martha Coakley

And through the magic of Social Media Monitoring (thanks @Radian6)…
Both Candidates are Campaigning Hard

Looks Like Brown Has a Slight Edge in [...]

Location Based Social Networks Are Next

In: Social Media

Originally written for and also published at my employer, allen & gerritsen’s site.
Thanks to Twitter and Facebook, the crowd has a really good idea about what you do during a given day. iPhone and Android’s onboard GPS has given way to location based social networks like BrightKite, Foursquare and Gowalla, which allow [...]

Protect Yourself from Testicular Cancer

In: Culture, Social Media

A public service message from Team Boston

Please support our efforts to cure cancer. http://bit.ly/bostonbeatcancer

What is Movember?

You may have noticed people walking around with additional (or in my case bigger and stranger) facial hair. These people are not trying to get in touch with their inner Joe Namath, they are involved in the fight against cancer. During the month of November, many of us have decided to band together [...]

I recently had the opportunity to represent Allen & Gerritsen in Marcia Gray’s Marketing and PR class at Boston College. The class was made up of about 45-50 juniors and seniors who are studying Marketing as part of their business curriculum.

Conversation
I started the class by talking about conversations. I told them that I was [...]

Mr Movember

In: Social Media

Mr Movember from Schneider Mike on Vimeo.
Shaving my goatee so that I can grow the perfect Mo. I hate cancer.
Help me crush cancer by donating to my #Movember team. http://bit.ly/killcancer
You can also join my team: bit.ly/jointeamBOS
If you want to tweet or Facebook this link or either of the other 2, I would be grateful.

Steve Garfield Performs Spectacle at IMS09

In: Social Media

Steve Garfield invites us up to the stage to make media during his presentation on the simplicity of video creation.

The 2 Rules of Engagement

In: Social Media

Nearly every panel on Social Media mentions Marcel Lebrun’s team and the Radian 6 platform. With that comes the obligatory mention of the Listen, Measure, Engage methodology. During the MITX Brand Personification #MITXSM panel on September 17,2009, there was mention of the usual tenets of social media:

Be transparent
Do not attempt to control the conversation
Engage

Each of [...]

Friendfeed is SoMese for Share

In: Social Media, Technology

Feature after wonderful feature, Friendfeed’s web interface is beautifully elegant. Control the flow of your content stream from raging amazon river to gentle backyard creek with easy-to-create groups. Beautifully done is the find / invite friends feature which not only allows you to subscribe to friends from other social networks, but lets you create [...]

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Who is Schneider, Mike?


Schneider, Mike is a strategist who solves business problems using technology. Mike specializes in analytical and web technologies with a focus on marketing.

RSSTwitter: schneidermike